Global journal of management and business studies issn 2248-9878 volume 3, number 6 study reveals that the so called green products or organic products has more positive impact to the mankind's environmental friendly are some of the concepts that the consumers most often are associate with green product or. During the process of developing a new product, consciously or unconsciously, a number of decisions are made that affect the environment, thus making a company responsible not only for the technical performance but also for the “ environmental perform- ance” of a product this research paper broadly speaks about this. Green products aindrila biswas department of management studies, national institute of technology, durgapur-713209 email: [email protected] abstract—in the past consumer research recognizes that their perceptions for a product environment-friendly practices inclusive of green product consumption. Respondent groups based on these scores using the model of purchasing exercise book made of traditional versus recycled paper gives us indications, how important green product attribute is for different consumer groups keywords: conjoint analysis, environmentally friendly product attribute 1 aim of the research. Purchase of environmentally friendly products and reports that the green labeling program that they initiated in 1989 contributed to an overall 25% increase in sales for the year procter & gamble has pledged to spend $20 million per year to develop a composting infrastructure (lodge and rayport, 1991) yet, note that the. Software was used to test the conceptual model and the research hypotheses product packaging so the companies should consider the form, color and the material of the packaging in their products key words: environment-friendly attitude, packaging material international studies have shown that consumers are.
Issues, awareness of eco-friendly products, and any potential effect that these factors may have on green buying behavior 2 research gap the researchers in green marketing area primarily focus on examining green consumers' demographic profile while there is significant knowledge that such studies have produced,. Such studies can enhance generalizability due to their focus on issues, intricacies, and challenges relevant to the firm's overall product development ( koufteros et al 2002) the absence of research on organization-based eco- friendly product development requires immediate attention, as managers are. Why are men less likely than women to embrace environmentally friendly products and behaviors whereas prior research attributes this gender gap in sustainable graduate school of business, university of illinois at chicago, 601 s morgan street, chicago, il 60607 the first two authors contributed equally to this work.
Studies show that men are not as environmentally friendly as women but could men be persuaded to go green new research indicates the answer is yes — and it's all about branding. Labelling programs seek first to encourage a move towards more environmentally friendly consumption patterns, and second to induce productive structures, governments and other agents to increase the environmental standards of the products and services in the economy this paper is devoted to revising the relevant. Awareness of customers about ecofriendly products- a study of satara district article (pdf available) october 2014 with 486 reads cite this publication sarang bhola at karmaveer bhaurao patil institute of management studies and research, satara sarang bhola 136 karmaveer bhaurao. The study will provide valuable input for further research in formulating the marketing mix necessary to enable consumption of eco-friendly products in role of eco-label in the assessment of product sustainability and routes to sustainable consumption”, international journal of consumer studies, vol.
Environmentally friendly products and materials the studies represent a valuable contribution to the debate on environmental policy in denmark and 39 specific research areas/nanotechnologies with eco-potentials as identified by danish nano researchers six of these are expanded on in case studies many of the. While there have been many studies regarding green marketing, limited research has been conducted concerning the consumers' view on ethical issues in the fashion this study looks at the relationships among environmental consciousness, willingness to pay more toward environmentally friendly apparel products and. Abstract– this paper tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product eco-friendly good are more welcomed by customers who are environmentally responsible it tells what factor are affecting green behaviour and decision making of.
This paper is an effort to present a picture of green marketing prospects in india key words: green marketing, environmentally friendly product, awareness, india introduction green marketing generally aims to promote eco-friendly products and a safe environment where people could stay right now. In the current studies, we wonder whether reaching environmental quality and human well-being are necessarily at odds opposite to the negative view of environmentally-friendly behavior, research shows that people who act environmentally-friendly experience more happiness and higher life satisfaction. Original work is properly cited abstract this article deals with products only 38% of the respondents bought environ‐ mentally friendly products repeatedly keywords business strategy, ecolabelling, corporate social responsibility basis of empirical research - the potential opportunities in incorporating ecolabelling. Research limitations/implications – longitudinal studies can be conducted in the future other possible moderating factors such as product involvement or pricing can also be explored a wider range of behavioural indicators can be used to capture a more accurate measurement of environmentally oriented behaviours.
Some buyers have done their research and have opted out of dangerous products and have chosen to use eco-friendly products, which benefit both the truly are organic green seal – for cleaning products that are safe for the environment forest stewardship council logo – for paper and wood products.
Consumers towards the eco-friendly paper many products like jute bags, cfl bulbs, hybrid cars, natural soaps, eco-friendly paper, paper cups, energy saving electronic products, organic food etc are available in the market which are environment-friendly products and author α: part-time research scholar in department of. Consumer behaviour towards ecofriendly products”submitted for internals for the fulfilment of the degree masters of business admini. Wzenith research o rgin 279 eco-friendly products and consumer perception sudhir sachdev assistant professor, manav rachna college of engineering this research paper covers various forms of keywords: green marketing, green consumer behavior, environmentally friendly products.